Jason Crum leads Cannavative’s rapidly expanding sales organization bringing nearly 20 years of diversified CPG/FMCG background in progressive beverage alcohol sales management, including beer and wine with MillerCoors and Treasury Wine Estates.  Jason has worked on the supplier, distributor and commercial side of the business building a cross-functional skill set focused on accelerating brands in all stages of the lifecycle, building and developing high performing teams, maximizing strategic analytics and streamlining route to market efficiencies.  Jason attended the University of Texas at Austin.